Snapchat today debuted Lens Studio, a desktop application that makes it easy for anyone to design and create Lenses for the Snapchat community. Snapchat says Lens Studio is free to Mac and Windows, and guides creative types through the process of animating their ideas for mobile devices. Artists can then use a special Snapcode to share their creations with others who can unlock the Lens. Snapchat hopes developers and other creators will put Lens Studio to use in making more personal and more diverse Lenses available to all Snapchat users.
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