Google today updated its main search tool with a new emphasis on helping people locate nearby events. Moving forward, generic searches for things like “events near me” will result in a list of events from a variety of sources, as well as vital details about those events. Tapping any of the results brings up more information, such as location, time, ticket costs, and more. Included links should allow people to buy or reserve tickets right from their phone. Google says it is easy to save events and share them with others when collaborating on plans. When browsing local events, a new “For You” tab will appear with personalized recommendations as well as trending and popular events. Google says it will pull information not only from individual event web sites, but also meetup and concert listings to make these lists. Google says event holders can put new tools to use to ensure their events are discoverable via Google search. The new event-focused search results are available from the Google Search app on Android and iOS devices.
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