ROKiT is a new line of affordable unlocked phones accompanied by a unique range of health and life services for what it calls “transitionals”, which means people between jobs, people struggling socioeconomically, and anyone without adequate health insurance. The lineup includes two very basic feature phones and three Android models. Two of the Android phones have glasses-free 3D screens and a ROK Flix app with exclusive 3D content. One of the first content offerings is an animated bible created by the company’s own animation studio. The company offers a variety of subscription services tailored to its target market. ROK Health is included free for the first year on the three Android phones, and includes pharmacy discounts and family telemedicine. The subscriber and family members under 26 can call and consult with a real doctor at any time. After the first year, ROK Health is $10/month or $100/year. A step-up plan called ROK Life adds roadside assistance, accidental death insurance, burial and cremation insurance, ID theft protection, and family legal services. ROK Life runs $15/month or $150/year. The roadside assistance is also available separately for $30/year. The feature phones are priced $35-40. The Android models run $90-275. The phones work on AT&T and T-Mobile networks, and cellular service must be purchased separately. ROKit phones and services will be available in March. The parent company ROK Brands previously launched ROK Mobile as a music-focused MVNO in 2014, re-launched it in 2015, then closed shop last year.
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