Google today made good on its promise back in May to release a tool for improving online and in-app payments. Pay with Google allows people to pay with any card on file, including the card they might have associated with Android Pay, Google Play, YouTube, or Chrome. As people navigate the checkout process online Google sends the merchant all the payment and shipping information, negating the need for people to type those details in manually. The transaction then moves forward as it normally would. In order for the service to work within web sites and applications, developers will need to add it themselves with the Google Payment API. Google tells developers they only need to insert a few lines of code to make Pay with Google an option at checkout, and Google doesn’t take any fees. Some of the early adopters online include Eat24, Fancy, Kayak, and PostMates, with others including AirBnB, Hotel Tonight, and StubHub coming soon. Some of the first payment services to support Google Pay include Braintree, Vantiv, and Stripe. Pay with Google competes with Apple Pay on the iPhone, which, in addition to handling retail transactions, also helps Mac users with online and in-app payments. Pay with Google is launching first in the U.S. and the U.K.
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