Google today said movies people own via the Google Play Store will automatically be upgraded to 4K at no extra cost. When Hollywood studios make their titles available in 4K, Google will upgrade previous purchases, even if those purchases were for originally SD or HD resolution. Google indicated that 4K movies will begin to cost less when purchased in the Play Store. The 4K content should be easier to watch on 4K TVs, according to Google, without additional hardware. It has updated the Play Movies & TV app for the majority of Sony’s Bravia 4K TVs and Samsung’s 4K Smart TVs, and Google is doing the same for LG. The app allows connected TVs to access the Play Movies service directly for streaming programs. Google will continue to make improvements to the app and bring 4K movies and TV shows to more devices over time.
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