Google today updated the way it displays search results in order to surface a more complete picture of search subjects. Rather than simply supply a list of links, Google is introducing new panels with a set of relevant subtopics for additional information. In the example provided by Google, people to search for “quartz vs. granite” will discover not only where they can buy those materials, but also comparisons of the two materials and how they apply to home renovations. Google says the new format is “meant to help guide you with what we understand to be common, useful aspects of the topic and help you sift through the information available.” The panels are created automatically based on related content from around the web. Google says people should begin to notice the panels in search results over the next few days.
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