Google today said it will discontinue support for Nearby Notifications on Android devices. The notifications were launched in 2015 as a way for people to discover nearby apps, content, and services based on their location. Businesses could use Bluetooth-based Eddystone and/or Physical Web beacons to beam signals to phones as they passed by, generating an alert. The alerts were meant to help people find relevant information for things in the area, such as transit schedules, free WiFi details, or guidance in museums. Google says, however, that the system has deteriorated such that it is used to deliver spammy notifications that aren’t locally relevant. This, in turn, led to a poor experience for people. “We have a very high bar for the quality of content that we deliver to users, especially content that is delivered through notifications,” said Google in a blog post. “Ultimately, we have determined these notifications did not meet that bar.” Google will discontinue Nearby Notifications on December 6, 2018. Developers will continue to have access to their beacon dashboard and can push location-based notifications through their own apps.
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