Google today outlined a number of improvements it has made to the Play Store in order to help both consumers and developers make the most of Android apps and games. The most significant user-facing change is the addition of a “Try It Now” button that accompanies Instant Apps in the Play Store. This allows people to jump right into the app for sampling purposes without downloading or installing the full application. The idea is to give people a taste of what the app or game delivers without requiring them to download or pay for it right away. Google believes this will boost download numbers for developers. The Play Store now includes trailers for games and expanded screenshots depicting gameplay, as well as previews for upcoming releases. The curated Editors’ Choice section is now live in 17 countries, providing the best apps and games with even more visibility on end-user devices. Google has made changes to the way it handles subscriptions, though these changes mostly benefit developers. For example, developers can now offer shorter free trials (minimum of three days), as well as enforce one free trial to reduce the potential for abuse. Moreover, beginning in January the subscription fee expense for developers will drop from 30% to 15% for customers who stick around for more than 12 months for any given subscription.
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