Google today made it easier for parents to find YouTube content suitable for their kids. To start, the company is implementing parental controls first announced in April. This new tool allows parents to “handpick every video and channel available to their child in the app.” This gives parents total control over the videos, channels, or collection of channels that their children can access and view within YouTube Kids. Google says this feature is reaching all Android devices globally today and will reach iOS in the near future. Google is also making it simpler for parents to find age-relevant content. The new app now offers “younger” and “older” options. The new “older” selection targets kids aged 8 to 12. It adds new content such as popular music and gaming videos. The “younger” setting continues to prioritize sing-alongs and learning videos. YouTube warns that its filters may still miss some inappropriate videos. Parents can flag such videos and report them to YouTube. The older content setting is rolling out to YouTube Kids users in the U.S. today and will reach other markets later this year.
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