Facebook said it will end partnerships with a handful of large data brokerage firms. The companies in question help advertising firms fine-tune their targeting of Facebook users. The firms are given access to information about Facebook users likes and ad preferences in order to push more relevant ads. Facebook said it will wind down these firms’ access to the data mining tool over a six-month period. The social network is making the move in the wake of the Cambridge Analytica scandal, which saw the data of millions of Facebook users passed to a company that used it to create profiles of American voters. Facebook has made other privacy-related moves the week, such as improving the visibility of its privacy settings and making it easier for users to manage or delete their data.
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