Essential Products today dropped the price of its PH-1 smartphone by $200. In order to score the new price, consumers will need to order the phone from Essential.com. The company thanked its early supporters, who are being offered a $200 friends and family gift card toward the purchase of an Essential 360 Camera or another Essential PH-1. “At Essential, one of our driving principles is that premium craftsmanship and the latest technologies shouldn’t be for the few,” explained the company in a blog post. “We could have created a massive TV campaign to capture your attention, but we think making it easier for people to get their hands on our first products is a better way to get to know us.” Essential Products is spearheaded by Andy Rubin, who helped create the Android operating system. The PH-1 is a high-end handset with a large screen, bezel-less design, and top specs. The phone received mixed reviews when it went on sale earlier this year, mainly due to the camera. Essential has pushed several updates to improve the camera since its release. Sprint is the only U.S. operator selling the Essential, though it is still charging the original $699 price. It’s not clear if or when Sprint will match Essential’s price drop. Sprint didn’t immediately respond to our request for a comment.
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