Amazon has agreed to sell more products from Apple, including the company’s iPhone, iPad, Beats headphones, and wearables. The deal arrives just ahead of the holiday shopping season and means Amazon customers will have access to the iPhone Xs, Xs Max, Xr, iPad Pro, and Apple Watch 4, among other products. Amazon already sells a few Apple devices, including some Beats models and MacBook laptops. Amazon will not sell the Apple HomePod, which competes directly with Amazon’s own Alexa-powered home speakers. The distribution deal applies to Amazon’s footprint in the U.S., U.K., France, Germany, Italy, Spain, Japan, and India. Products should reach Amazon’s warehouses in those markets over the next few weeks. Moving forward, only authorized Apple resellers will be allowed to sell Apple and Beats products via the Amazon marketplace. The move means pricing of Apple products on Amazon should normalize. Moreover, it makes Apple’s products more available to consumers.
Write a comment