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Lego is exploring the cutting edge of play with its Hidden Side sets. These include augmented reality (AR) ghosts that children catch on their iPhone or Android. This upcoming offering from the toy giant is in line with all of AR, which combines the real world with the digital one.  “At our core we focus […] (via Cult of Mac - Tech and culture through an Apple lens) Source: cultofmac

Apple and its fans still share a strong bond. But has the iPhone maker lost some of its touch? Apple, named the top company for brand intimacy three years in a row, fell to second place to another brand known for tugging at the heartstrings of consumers, Disney. Marketing and research firm MBLM developed the […] (via Cult of Mac - Tech and culture through an Apple lens) Source: cultofmac

The iPhone SE is making a rare appearance on Apple’s clearance page. This discontinued model was already inexpensive, and it’s available now for $100 less than the usual price. But don’t dither; it’s likely to sell out again quickly. A rare bargain on an inexpensive model The iPhone SE is available now in just a […] (via Cult of Mac - Tech and culture through an Apple lens) Source: cultofmac

Google's newest version of Gboard — its keyboard-replacement app for iOS — adds physical feedback when typing. Apple's own iOS keyboard does not offer this popular feature. The haptic feedback feature is available on iPhone 7 and later. Gboard also offers input by word swipe and voice. It includes emoji (with search), GIFs, stickers, and personalized stickers. Google search is built-in and results — such as business listings, videos, images, and articles…

The LG G8 ThinQ, the company's next flagship phone, will have a 3D face scanner for biometric security, and use its screen surface as the phone earpiece. LG has made several announcements leading up to the phone's launch about its features, also confirming the phone's name — the LG G7 ThinQ — and that it will be fully unveiled at the MWC trade show, which takes place the week of February 24th.…

Some of the biggest names in Hollywood are coming to Silicon Valley for Apple’s first big event of 2019. Apple is rumored to be planning a late March keynote where a slew of new services will be unveiled. To help with its pitch to customers, Apple has asked some of the stars from its original […] (via Cult of Mac - Tech and culture through an Apple lens) Source: cultofmac

The iPhone XS’ photos auto-enhance button is way over the top, turning faces orange, and way too bright. Check out this built-in way to improve your photos without making them look like cartoons. (via Cult of Mac - Tech and culture through an Apple lens) Source: cultofmac

There are 110 days left until Apple takes the wraps off iOS 13, but if the company is still looking for a few more features to cram in, look no further than AppleiDesigner’s new concept. With over 40 new features packed into a two-minute video, this iOS 13 concept has a little something for everyone. […] (via Cult of Mac - Tech and culture through an Apple lens) Source: cultofmac

Apple’s CEO is one of 25 members of the new American Workforce Policy Advisory Board which will advise President Trump on issues affecting workers. Tim Cook and the president have a surprisingly congenial relationship considering they differ on some fundamental issues. Comittee focused on worker education Secretary of Commerce Wilbur Ross said “The Advisory Board […] (via Cult of Mac - Tech and culture through an Apple lens) Source: cultofmac

Originally an Android-based OS for any smart-home or IoT device, Google has now decided that Android Things will be limited to smart speakers and smart displays with Google Assistant built in. As a result, Google is withdrawing support for several hardware platforms. The company just finalized Android Things 1.0 last May and promised three years of OS updates for some of the platforms it is now dropping. Source: phonescoop